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ISMM U305 – UNDERSTANDING SALES AND MARKETING IN ORGANISATIONS

This course has been developed to provide you with an understanding of the factors that can cause conflict between sales and marketing departments 

 

WHAT’S IN IT?

• The factors that can cause conflict between sales and marketing departments
• How collaboration can benefit both departments and the organisation
• Five different orientations which a business can take
• Four key types of sales personnel
• Typical marketing role descriptions
• Five potential causes of conflict between Sales and Marketing
• The benefits of collaboration between Sales and Marketing

USD$242