Transformación digital: te ayudamos a aprovechar el potencial de las nuevas tecnologías para transformar tu negocio, reinventando al mismo tiempo tu estrategia y maximizando los resultados.
ISMM U303 – UNDERSTANDING INFLUENCES ON BUYER BEHAVIOUR
This course has been developed to provide the knowledge and understanding necessary to enable you to respond to different members of the decision-making unit, whether in consumer markets or organisational markets
Knowledge of buyer behaviour enables you to identify appropriate methods
of contact and present solutions depending on who is involved in the sales decision.
You will also study the decision-making process and its impact on the sales cycle, and how to present appropriate solutions based on this