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Transformación digital: te ayudamos a aprovechar el potencial de las nuevas tecnologías para transformar tu negocio, reinventando al mismo tiempo tu estrategia y maximizando los resultados.

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ISMM U306 – USING MARKETING INFORMATION FOR SALES

This course has been developed to provide you with an understanding of the importance of sales-related information, and how to obtain and store it 

 

WHAT’S IN IT?

• The qualities of good sales information
• Sourcing information
• Customer Relationship Management (CRM) systems
• The Marketing Information System (MkIS)
• Sourcing good sales data and storing it safely and securely
• Legal and ethical issues including the Data Protection Act
• Market research
• Using analytical tools and methods

USD$242